What we do is intentionally not the same as what you're used to. We put creativity first and we don't apologize for it. A lot of that has to do with a theory that we believe in and try to bring to life in our client interactions: Different is better than better.

 

It may sound like verbal gymnastics, but consider: better—or faster or smarter or tougher or whatever—is so subjective that it's meaningless. Someone's always coming along who's faster or smarter or whatever. But different is an unequivocal position. It's that bit of je ne sais quoi that makes you sit up and take notice. And isn't that what you want for your brand ... to be noticed?

 

So, we pride ourselves on being different. And creative. We look for unusual angles, we dare to be impulsive, we strive to recreate the wheel, all with a smile. Because we don't ever want to be what's expected. But we want to have fun doing it.