The "Only In Bozeman" campaign was created for the Bozeman Tourism Business Improvement District as a way to carve out an ownable niche in the world of destination tourism. Hinging on the idea of proximity, while celebrating the numerous and diverse variety of offerings that lie within an hour's drive of downtown Bozeman—making the city truly unique in the Rocky Mountain West—the campaign, in various iterations, has been the envy of TBIDs and Chambers of Commerce throughout Montana. (To play the videos below, click on the video and then move your mouse and the video will begin.)