Montana's Yellowstone Country is one of six specific tourism regions within the state of Montana. For six years, the individuals listed above were the creative muscle that promoted this portion of southern Montana, which includes Big Sky Resort, Bridger Bowl Ski Area, Red Lodge Mountain and three of the five entrances to Yellowstone National Park. Our goal—and it should be noted, the goal was achieved—was to make Yellowstone Country a four-season tourism destination to a national, if not international, audience. Work ranged across all media channels, including a new website, print, video, out-of-home, social, digital and online executions. Examples of the type of work that was done are shown below (in the case of videos, please click once on the video and then hover your mouse off the video in order to enable play):